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Large-sized medical equipment need & purchase behavior feature study

Project background:

The client is one of the world\'s leading suppliers in medical field, leading technology innovation in imaging diagnosis, clinical treatment, laboratory diagnosis, medical IT etc.

The needs of customers:

The client has established a new government procurement department, and hopes to know policies and implementation of government procurement of medical treatment in different places; And provide clue for sales end through hospital demand survey. Related products: PET-CT, Gamar knife, CT, MRI, DSA, mobile C-arm, X-ray machine, ultrasonic diagnostic instrument, biochemical analyzer

The service content:

through policy analysis and interview local health administration department, understand provincial requirements of government, annual procurement size of medical equipment, foreign brands dependance, interview related department doctor, understand the circumstances of large medical equipment in hospitals of different grades, pain points, usage, application and purchase plan.

Research results:

Through understanding the attitude and implementation progress of local governments towards centralized procurement of medical equipment, help client’s centralized procurement departments to formulate priority of each province; Through demand volume of each province, it provides basis for client to formulate sales tasks by province; Through hospital demand survey, help client to confirm list of potential customers, and provide specific sales leads for sales end.

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